• Conceptualized theme for each annual event including lecture series.
• Organized marketing and promotions.
• Art directed and supervised all collateral design and print production including outdoor.
• Wrote content for radio, traditional and e-publicity, web content, and social media campaigns.
• Contacted and hired guest speakers.
• Coordinated all weekend events including: keynote speaker, enrichment workshops, VIP trunk shows, and 3 parties.
• Pitched sponsors for financial backing and for gifts for Sisters’ Welcome Bags.